Trademark Licensing and Assignment in Nigeria
Every time a Nigerian franchise partner opens a KFC or Shoprite outlet, they are operating under a trademark licence arrangement: they have been authorised by the overseas brand owner to use the registered mark in connection with their business in Nigeria, without ever owning the mark themselves. Every time a Nigerian manufacturer of branded goods is acquired by a competitor who continues to sell under the original brand name, a trademark assignment has occurred: ownership of the mark has been transferred from one legal entity to another. These are among the most commercially significant transactions in the Nigerian business landscape,...
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